DENVER – WellBiz Brands, Inc., one of the largest health and wellness franchise organizations in the United States, is taking its flagship brands – Elements Massage™, Fitness Together® and FIT36™ – to the next level: the company announced today that it has been acquired by an affiliate of the private equity firm KSL Capital Partners, LLC. Financial details of the transaction were not disclosed.
WellBiz and KSL will work collaboratively to strengthen the three brands’ presence through increased awareness and market share in the U.S. and Canada. Each headquartered in Colorado, the two companies share more than proximity to one another; they are both committed to enhancing lives through organizations that provide customized and targeted personal services that are membership-based.
"We've seen tremendous growth with our franchises and our projections for the next few years are even more exciting," says Jeff Jervik, CEO of WellBiz. "Our alignment with KSL comes at a perfect time when we can benefit from the resources it can provide to satisfy the growing demand from consumers for personal health and wellness services."
WellBiz has three complementary brands that position the organization for accelerated growth in the thriving $3.4 trillion wellness industry. The company is on target to open 40-50 new studios across all of its brands in 2015 – which includes entering the international market with Elements Massage studios in Canada – and has a strong forecast for 2016.
"We're excited to join with WellBiz in investing in health and wellness, and look forward to working with its management team," said Peter McDermott, partner at KSL Capital Partners, LLC. "As a firm that invests only in travel and leisure-related ventures, our experience and expertise in spa, fitness and membership-based businesses provides a unique partner to help WellBiz accelerate its growth plans while maintaining the service standards for which its brands have become well known.”
Each Elements Massage studio offers just one service: massage. Elements Massage receives some of the highest client satisfaction scores in the industry. The Elements Wellness Program™, a month-to-month membership program and a guarantee, The Elements Promise™, are built around therapeutic, handcrafted and personalized approaches to massage – The Elements Way®. Fitness Together provides private one-on-one training to develop a personalized fitness program that not only meets the client’s needs, but is also focused on results. Recently, WellBiz also introduced a new fitness concept that hits different segments of the fitness industry; FIT36 is a 36-minute, high intensity interval training (HIIT) workout. Each of WellBiz’s brands is uniquely different, but shares the same commitment to providing exceptional service to its clients.
WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colo. and is one of the largest health and wellness companies in the United States. The company owns three separate franchise entities: Elements Therapeutic Massage, Inc., which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs; Fitness Together Franchise Corporation, which franchises one-on-one and semi-private personal training studios; and Fit 36, Inc., which franchises high intensity interval training studios, with workouts done as a group.
Elements Therapeutic Massage, Inc. began franchising in 2006 and has more than 200 Elements Massage™ locations in 34 states. Fitness TogetherFranchise Corporation began franchising in 1996 and has nearly 180 Fitness Together® locations across the United States. Fit 36, Inc. began franchising in 2014 and has a single FIT36™ location in downtown Denver.
For more information about Elements Massage™, visit ElementsMassage.com. For more information about Fitness Together®, visit FitnessTogether.com. For more information about FIT36™ visit FIT36fitness.com.
KSL is a private equity firm specializing in travel and leisure enterprises in five primary sectors: hospitality, recreation, clubs, real estate and travel services. KSL has offices in Denver, London and Stamford, Conn. Since 2006, KSL has completed more than 30 investments in the travel and leisure industry, with an aggregate transaction value in excess of $5 billion. KSL's current portfolio includes some of the premier properties in travel and leisure. In the United States, KSL owns the St. Regis Monarch Beach in Dana Point, Calif., and a majority interest in the Miraval Group, the owner and operator of luxury spa and wellness properties. KSL also owns premier recreation businesses, including Squaw Valley and Alpine Meadows, two of the leading ski resorts in North America, and is the largest shareholder of ClubCorp, one of the world's largest owners of private golf and business clubs. In the United Kingdom, owns The Belfry in the West Midlands and the Village Urban Resorts chain. For more information, please visit kslcapital.com.